Episode 21 – What messages go viral and reach millions?

Today, Ikonokast visits with Joe Romm, author of How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump.

Romm is a senior fellow at the Center for American Progress, and the founder of the widely read and well respected Climate Progress (a part of Think Progress). He was for a time Acting Assistant Secreatary of the US Department of Energy, and has published several books on climate change, energy, national security, and communication, some of which we link to below.

In this interview, as well as in Romm's book, you'll learn about the tried and true methods of creating a message that sticks. You'll also learn about the one thing Donald Trump is very good at (much to our collective peril).

Books by Joe Romm:

Climate Change: What Everyone Needs to Know

Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Hell and High Water: How Global Warming Will Forever Change